A mall is most effective when it balances the requirements of the retailers with the creation of exceptional common areas, features and in essence a place that people want to stay and socialize in.
Based on the market position that reflects the proposed mall, the merchandise mix consists of categories of retailers who compliment the surrounding catchment. Our team will develop a unique merchandise mix for the development based on market facing research highlighting key demands of customers. Key anchors and destination drivers would be considered within the development in creating a sustainable layout that would welcome flow.
The merchandise mix would then be filled by potential retail brands complimenting the mix and ensuring that tenants reflected the demands of the customer socio-demographics.